P17 - Audio Movie Trailer Project

Audio - Audition
Essential Standard - 205.01 & 205.02


Essential Question: 
How do you create an audio advertisement for a movie to persuade an audience?


Objective: 
Create an audio advertisement that will utilize a target audience using Adobe Audition software.

Assignment:
You have been hired as an audio producer by Box Office Studios.  They want you to create an audio movie trailer advertisement for a movie in their distribution company. You are to follow the directions given by the project manager for the target audience to complete the project.  Once complete then you should review the checklist for grading criteria before turning in your work.  

Create an audio advertisement for a movie.  The ad can be from older movies or new movies that will soon be released.  Using Adobe Audition, creatively construct your voice over to draw in your target audience as they will not see any images and must be persuaded to see the movie based on your words and audio effects.  You must also include some soundclips from the actors in the movie. Use http://www.moviewavs.com/  or google search the web to find MP3 sound clips. AT NO POINT SHOULD YOU USE YOUTUBE TO FIND AUDIO CLIPS!!! 

- Your advertisement must be at least :30 in length, but you can go up to 1 minute if you like.
- Record the voice over (using your voice) for each commercial.  You must add inflection/emphasis so it is not bland.
- Incorporate sound clips from the movie using moviewavs.com/other sites
- Incorporate sound effects to go along with your movie to add interest.  
- Add a music bed to go behind the voice over that you create
- Must have tag out in VO such as: in theaters now, coming soon to a theater near you, or now available on DVD and Blu-ray
- Save as MP3 as lastname+firstinitial+trailer

Save your completed project in the Google folder.  Save as a Adobe Audition file and then Export as an MP3 file.  Submit the MP3 and save a copy in your portfolio folder. 

Grading Criteria Checklist
 1 - Script written for movie trailer
 2 - Script/VO includes tag out of theater near you, coming soon, available on DVD, etc.
 3 - Voice over has inflection and emphasis so it is not bland or dry
 4 - Voice over recorded is YOUR voice
 5 - Sound effects/Movie soundbites added to create interest
 6 - Music background audio added
 7 - Audio levels balanced - sound effects and background audio do not overpower VO
 8 - Trailer is :30 seconds to 1 minute in length
 9 - Audio file is saved as a .sesx file and exported as a MP3 format as instructed
10 - Final audio file is submitted as a MP3 format with the instructed name for the project on time.